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John Stafira

Chief Executive Officer

John Stafira, CEO of Guided Healthcare, brings over two decades of technology innovation and entrepreneurial success to his role. His career includes founding iDNA, where he pioneered Direct-to-Consumer lab testing and developed technologies across various sectors.

John’s early use of Apache OFBiz ERP in iDNA demonstrated his expertise in applying enterprise resource planning (ERP) to DTC healthcare. His deep knowledge of creating platforms that enhance user engagement and his ability to develop effective customer acquisition strategies have been instrumental in navigating the rise of healthcare consumers and the complex interplay between technology and healthcare.

At Guided Healthcare, John’s leadership is focused on developing software solutions that advance comprehensive care and improve accessibility and affordability in the DTC healthcare space.

John Stafira